Widex Allure Hearing Aid: A new Dimension of Natural Hearing 2025
Long awaited – now finally here:
With the Widex Allure, Widex presents its latest hearing aid around five years after the launch of the successful Moment family – and it was well worth the wait.
Powered by the brand-new, ultra-fast and high-performance W1 chip, Widex Allure combines cutting-edge technology with exceptional comfort. At its core is the groundbreaking Precision Hearing Technology, setting a new standard for personalized hearing.
The result?
An exceptionally natural sound experience that raises the bar.
Table of contents
What makes the new Widex Allure special?
Precision Hearing Technology
The advanced technology in Widex Allure continuously analyzes your surroundings and adjusts hearing settings in real time. Speech and important sounds are enhanced, while distracting noise is effectively filtered out – delivering a clear and natural listening experience with fewer distractions.
People with hearing loss benefit from rich, authentic sound and excellent speech clarity – even in challenging listening situations.
One of the standout features is how quietly the system works: Adjustments happen so seamlessly, most wearers won’t even notice them. This is made possible by the incredibly fast signal processing of the new W1 chip.
To achieve this precision, Widex Allure combines proven technology with forward-thinking innovation.
Allure PureSound™ – The most natural sound Widex has ever created
A particular challenge in addressing mild hearing loss is delivering clear, undistorted sound directly to the eardrum. Why? Because there’s a tiny delay between natural sound entering the ear and the processed sound from the hearing aid. This can cause a slight distortion known as the “comb filter effect.”
With the launch of PureSound technology in 2020, Widex was the first to virtually eliminate this effect using its innovative ZeroDelay™ technology. The result is an immediate, natural, and precise listening experience – especially important for people with mild hearing loss.
The benefits:
- Voices and ambient sounds sound more natural and less metallic
- The hearing experience feels familiar, making it easier for new users to adapt
- Conversation clarity improves significantly, even with background noise
With Allure, Widex takes another leap forward by integrating directional microphones into its ultra-fast signal processing for the first time. That’s particularly impressive because directional microphones are typically prone to audible delays – a common challenge in sound optimization.
Thanks to the trusted ZeroDelay™ technology, this isn’t an issue: Even with directional microphones, the listening experience remains direct and natural. There’s no noticeable delay – allowing you to focus on what matters, with maximum sound fidelity, even in complex sound environments.
The benefits:
- Even better speech understanding in a variety of situations, thanks to more targeted microphone directionality
Widex also compared the new Allure hearing aids directly to the previous Moment model in a controlled study. Here are the results across different sound categories:
| Category | Allure Average (New Model 2025) | Moment Average (Previous Model 2020) |
|---|---|---|
| Environment | 7,69 | 7,61 |
| Speech | 7,23 | 7,02 |
| Music | 7,66 | 7,29 |
| Sound Quality | 7,98 | 7,55 |
| Naturalness | 8,13 | 7,38 |
| Clarity | 8,18 | 7,58 |
| Satisfaction | 8,25 | 7,65 |
Jennifer Weber, AuD, CCC-A, Eric Branda, AuD, PhD (24.03.2025)
Dynamic Feedback Controller – Say goodbye to feedback noise
Many users – and professionals – have been waiting for this. Despite excellent sound processing, impressive music performance, and a sleek design, one persistent issue remained: feedback. It was more than just a nuisance; it impacted comfort and posed a recurring challenge. That’s now a thing of the past.
The new Dynamic Feedback Canceller constantly analyzes the amplified signal from the hearing aid and detects early patterns that indicate potential feedback. Smart algorithms suppress whistling sounds – before they even become audible.
The best part?
This happens without distorting the sound or compromising speech quality. The natural sound remains completely intact – ensuring comfortable, uninterrupted hearing in any situation.
Your benefits:
- No annoying whistling – even with sudden volume changes or when wearing hats
- Clear, pleasant sound without distortion
- More comfort and fewer distractions in daily life
TruAcoustics 2.0 – Personalized sound optimization for your ears
As individual as your hearing:
Every ear is different – and so is every hearing loss. With TruAcoustics™ 2.0, Widex goes beyond standard fitting methods to deliver even more precise and natural sound by taking into account the unique anatomy of your ear canal.
So what is TruAcoustics 2.0 exactly?
This intelligent technology measures the acoustic properties of your ear canal and uses that data to fine-tune amplification and sound processing to match your personal hearing profile. The result? A custom-tailored sound that feels more natural and comfortable – as unique as you are.
Your benefits:
- More accurate tuning for a more natural sound
- Clearer perception of speech and surroundings, without distortion
- Increased comfort thanks to sound that’s optimized for your ears
Speech Enhancer Pro – Clear conversations, even in noisy environments
Effortless understanding – even in noise:
Loud environments can be a major challenge for many hearing aid users. That’s where the powerful Speech Enhancer Pro from Widex comes in. It boosts speech while reducing background noise – without distorting the overall sound.
The result: clear, natural conversations even in difficult acoustic conditions.
Speech Enhancer Pro is built on three key principles:
Balanced speech and background noise:
You can focus on the conversation while still being aware of your surroundings – without being overwhelmed.
Effective noise reduction in real-life settings:
It’s not just for extreme cases – it works in everyday conversations and moderate noise environments too.
Personalized tuning:
The noise reduction is tailored to your individual hearing loss.
More precision, more comfort:
Compared to the previous generation, the new Speech Enhancer Pro takes things further. It uses 52 analysis bands – significantly more than before – for even finer and more effective noise control.
This is especially beneficial for people with more severe hearing loss, offering fine-tuned regulation of background noise without sacrificing important sound cues.
It’s supported by directional microphones that reduce ambient noise and keep the focus on what matters most – the speech in front of you. All this without compromising the natural soundscape.
Your benefits:
- Better speech clarity, even in restaurants or on busy streets
- Less listening fatigue – your hearing aid does the heavy lifting
- More relaxed communication in social settings
Enhanced Sound Classifier – Automatically adapts to every listening situation
Tried and true – and still essential:
While the Enhanced Sound Classifier isn’t new, it’s a vital feature worth highlighting.
Our acoustic environment is constantly changing – from a quiet living room to a busy marketplace, or from a one-on-one chat to a lively group conversation. The Enhanced Sound Classifier detects these shifts automatically and adjusts your hearing aid accordingly.
The result: seamless listening comfort in every setting.
Your benefits:
- No need to switch programs manually – your hearing aid adapts on its own
- Optimal sound experience wherever you are
- More freedom and less distraction thanks to simple, automatic operation
Widex Allure App – Full control at your fingertips
With the Widex Allure App, you can control your hearing aids directly from your smartphone. Adjust sound settings, manage volume, or activate special listening modes – all with just a few taps.
Key features of the app include:
- Battery status check via smartphone or Apple Watch
- Easy switching between hearing programs
- AI Sound Assistant: helps optimize sound settings in challenging situations and lets you save them as custom programs
- AI Quick Assistant: instantly fine-tunes settings based on other users‘ preferences
- Volume and frequency balance control
- Additional features such as Bluetooth settings, tap control for calls, hearing aid finder, and more
Next-gen connectivity
Streaming with LE Audio
LE Audio brings enhanced Bluetooth performance and is available on select Android smartphones running OS 14 or higher.
Streaming with iPhone
Compatible from iOS 17 and up.
Streaming with Android
Supported from Android OS 11 with ASHA compatibility.
Apple Watch
The Allure App now also works on compatible Apple Watches (from watchOS 9.0). While not all functions are available, you can adjust volume, switch programs, mute/unmute, and check battery status easily.
Telecoil
A telecoil is integrated into the devices, though it’s not yet active or available for use.
Read all about Bluetooth hearing aids in 2025.
Charging stations & battery life
Charge n Clean Station
Charges your hearing aids while cleaning and disinfecting them – for a hygienic, safe experience. Available from June/July this year.
Standard Charger
Delivers fast, reliable charging – 4 hours for a full day of use, or 30 minutes for 4 hours of listening.
Battery Life
Widex Allure hearing aids offer up to 26 hours of battery life – with 5 hours of streaming already included.
Widex Allure Model Guide
What does the name mean? Let’s break it down with an example:
Widex Allure 440 RIC R D
Model: Allure / Technology level: 440 / Style: RIC / Technical features
Hearing aid styles
RIC R D: A small rechargeable behind-the-ear device with the speaker positioned inside the ear canal.
Technology levels
- 440: Premium technology with the full suite of comfort features
- 330: Advanced technology for demanding listening environments
- 220: Reliable mid-range option for everyday hearing needs
- 110: Entry-level option
Technical abbreviations
- RIC: Receiver-in-canal – the speaker sits inside the ear canal (also known as RIE – Receiver-in-ear)
- R: Rechargeable
- D: Directionality
Color options
Widex Allure hearing aids are available in 10 elegant colors.
Conclusion: More natural sound, more comfort
Less hype – more substance:
Widex stays true to its philosophy, taking a different path than many in the industry. Instead of chasing headlines with flashy AI claims or so-called world firsts, the company focuses on steady innovation and genuine sound quality.
While the updates may seem modest at first glance, we believe the improved features are impressive – and definitely worth trying in real-world use.
Visit the official manufacturer’s website here.
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