Privacy Policy
Startseite > Privacy Policy
Platzhalter

Privacy Policy

Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website.Personal data includes all data that can personally identify you.For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator.You can find their contact details in the section ""Notice Regarding the Responsible Party"" in this privacy policy.

How do we collect your data?

Your data is collected, firstly, when you provide it to us.For example, this could be data that you enter into a contact form.Other data is automatically collected, or collected after your consent, by our IT systems when you visit the website.This includes mainly technical data (e.g., internet browser, operating system, or the time the page was accessed).This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website.Other data may be used to analyze your user behavior.

What Are Your Rights Regarding Your Data?

You have the right to access information, free of charge, about the origin, recipients, and purpose of your stored personal data at any time.You also have the right to request that your data be corrected or deleted.If you have given consent for data processing, you can withdraw this consent at any time with future effect.Additionally, under certain circumstances, you have the right to request restrictions on the processing of your personal data.Furthermore, you are entitled to file a complaint with the relevant supervisory authority.If you have any questions about your data or data protection in general, feel free to contact us at any time.

Analytics and Third-Party Tools

When you visit this website, your browsing behavior may be analyzed for statistical purposes.This is primarily done using analytics programs.You can find detailed information about these programs in the privacy policy below.

Hosting

IONOS

We host our website with IONOS SE.The provider is IONOS SE, Elgendorfer Str.57, 56410 Montabaur, Germany (hereinafter: IONOS).When you visit our website, IONOS collects various log files, including your IP address.For details, please refer to IONOS's privacy policy: [https://www.ionos.de/terms-gtc/terms-privacy]. The use of IONOS is based on Article 6(1)(f) of the GDPR.We have a legitimate interest in ensuring the most reliable presentation of our website.If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; consent can be revoked at any time.

Data Processing Agreement

We have entered into a Data Processing Agreement (DPA) with the above-mentioned provider.This is a legally required contract under data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR."

3.General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously.We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.When you use this website, various personal data are collected.Personal data refers to data that can personally identify you.This privacy policy explains what data we collect and how we use it.It also explains how and for what purpose this happens.Please note that data transmission on the internet (e.g., communication via email) can have security vulnerabilities.Complete protection of data from access by third parties is not possible.

Notice Regarding the Responsible Party

The responsible party for data processing on this website is:

Ideentakt GmbH
Siemensstr.22
71254 Ditzingen
Germany

Website: [https://www.hearing-guide.com/]

Phone: +49 7156-964600
Email: datenschutz@hoershop.com

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is mentioned within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies.If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods).In the latter case, the data will be deleted once these reasons no longer apply.

Notice on Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other countries outside the scope of secure data protection regulations.When these tools are active, your personal data may be transferred to and processed in these countries.Please note that these countries may not provide a level of data protection comparable to that of the EU.For example, US companies are obligated to disclose personal data to security authorities without allowing you, as the affected individual, any legal recourse.Consequently, US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes.We have no influence over these processing activities.

Withdrawal of Your Consent to Data Processing

Many data processing activities are only possible with your explicit consent.You can revoke your consent at any time.The legality of the data processing carried out until the revocation remains unaffected by the withdrawal.

Right to Object to Data Collection in Specific Cases and to Direct Advertising (Article 21 GDPR)

IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E) OR (F) OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.THE LEGAL BASIS FOR PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY.IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES TO ESTABLISH, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) GDPR).IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING AT ANY TIME; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING.IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION UNDER ARTICLE 21(2) GDPR).

Right to File Complaints with Supervisory Authorities

In the event of violations of the GDPR, affected individuals have the right to file a complaint with a supervisory authority, particularly in the member state of their habitual residence, workplace, or the location of the alleged violation.This right to file a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability**

You have the right to receive data that we process automatically based on your consent or in fulfillment of a contract, in a commonly used, machine-readable format, either for yourself or for a third party.If you request the direct transfer of data to another controller, this will only be carried out where it is technically feasible.

SSL and TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator.You can recognize an encrypted connection by the fact that the address line of your browser changes from ""http://"" to ""https://"" and by the lock symbol in your browser's address bar.When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after entering into a paid contract, you are required to provide us with your payment information (e.g., account number for direct debit authorization), this data will be required to process the payment.Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via encrypted SSL or TLS connections.You can recognize an encrypted connection by the fact that the address line of your browser changes from ""http://"" to ""https://"" and by the lock symbol in your browser's address bar.With encrypted communication, your payment data, which you provide to us, cannot be read by third parties.

Access, Deletion, and Correction

You have the right, within the framework of applicable legal provisions, to receive free information at any time about your stored personal data, its origin, recipients, and the purpose of the data processing.You also have the right to request the correction or deletion of this data.For this purpose and for other questions regarding personal data, you can contact us at any time."

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data.You can contact us at any time to exercise this right.The right to restriction of processing applies in the following cases:

- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this.For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was or is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you require it to establish, exercise, or defend legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have filed an objection under Article 21(1) of the GDPR, a balance must be struck between your interests and ours. As long as it is not clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from being stored – only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state."

Data Collection on This Website

Cookies

Our web pages use so-called ""cookies."" Cookies are small text files that do not harm your device.They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device.Session cookies are automatically deleted after your visit ends.Persistent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.Some cookies may also be stored on your device by third-party companies when you enter our site (third-party cookies).These allow us or you to use certain services provided by the third party (e.g., cookies for processing payment services).Cookies serve various functions.Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart feature or displaying videos).Other cookies are used to analyze user behavior or display advertisements.Cookies required to carry out the electronic communication process (necessary cookies), to provide specific functions you desire (functional cookies, e.g., for the shopping cart feature), or to optimize the website (e.g., cookies to measure web audience) are stored based on Article 6(1)(f) of the GDPR, unless another legal basis is specified.The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services.If consent for the storage of cookies has been requested, the respective cookies are stored exclusively based on this consent (Article 6(1)(a) of the GDPR); consent can be revoked at any time.You can configure your browser to inform you about the setting of cookies, to allow cookies only on a case-by-case basis, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser.If cookies are disabled, the functionality of this website may be limited.If cookies from third-party companies or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, request your consent.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us.These include:

  • - Browser type and version
  • - Operating system used
  • - Referrer URL
  • - Hostname of the accessing computer
  • - Time of the server request
  • - IP address

This data is not merged with other data sources.The collection of this data is carried out based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in the technically error-free presentation and optimization of their website – for this, server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, the information you provide, including your contact details, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions.This data will not be shared without your consent.The processing of this data is based on Article 6(1)(b) of the GDPR if your request is related to the fulfillment of a contract or is required for the implementation of pre-contractual measures.In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) if it has been requested.The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed).Mandatory legal provisions – especially retention periods – remain unaffected.

Inquiries by Email or Phone

If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (e.g., name, inquiry), will be stored and processed by us for the purpose of handling your request.We will not share this data without your consent.The processing of this data is based on Article 6(1)(b) of the GDPR if your request is related to the fulfillment of a contract or is required for the implementation of pre-contractual measures.In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) if it has been requested.The data you send to us as part of contact inquiries will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed).Mandatory legal provisions – especially statutory retention periods – remain unaffected.

Registration on This Website

You can register on this website to use additional features.The data entered for registration will only be used for the purpose of utilizing the specific offering or service for which you registered.Mandatory information requested during registration must be provided in full; otherwise, we will reject the registration.We use the email address provided during registration to inform you about important changes, such as updates to the service scope or technical modifications.The processing of the data entered during registration is carried out for the purpose of executing the user relationship established by the registration and, if necessary, initiating further contracts (Article 6(1)(b) of the GDPR).The data collected during registration will be stored as long as you are registered on this website and will be deleted thereafter.Statutory retention periods remain unaffected.

Analytics and Advertising

Google Tag Manager

We use Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website.Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses.It is used solely for managing and deploying the tools integrated through it.However, Google Tag Manager may collect your IP address, which could be transferred to Google's parent company in the United States.The use of Google Tag Manager is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in the fast and easy integration and management of various tools on the website.If consent has been requested, processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.

Google Analytics

This website uses features of the web analytics service Google Analytics, provided by Google Ireland Limited (""Google""), Gordon House, Barrow Street, Dublin 4, Ireland.Google Analytics allows the website operator to analyze the behavior of website visitors.The website operator receives various usage data, such as page views, duration of visits, operating systems used, and user origin.Google may compile this data into a profile that is linked to the respective user or their device.Google Analytics uses technologies that enable the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).The information collected by Google about your use of this website is generally transmitted to and stored on a Google server in the United States.The use of this analytics tool is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising.If consent has been requested (e.g., consent to store cookies), processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses.Details are available here: [https://privacy.google.com/businesses/controllerterms/mccs/](https://privacy.google.com/businesses/controllerterms/mccs/).

IP Anonymization

We have activated the IP anonymization feature on this website.This means that your IP address is shortened by Google within member states of the European Union or in other states that are parties to the Agreement on the European Economic Area before being transmitted to the USA.Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.On behalf of this website's operator, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator.The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=en]. For more information about how Google Analytics handles user data, refer to Google's privacy policy: [https://support.google.com/analytics/answer/6004245?hl=en].

Data Processing Agreement

We have entered into a data processing agreement with Google and fully implement the strict requirements of German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Tracking

This website uses the “E-Commerce Tracking” feature of Google Analytics.E-Commerce Tracking allows the website operator to analyze the purchasing behavior of website visitors to improve online marketing campaigns.This includes tracking information such as orders placed, average order values, shipping costs, and the time between viewing a product and completing the purchase.Google can aggregate this data under a transaction ID linked to the respective user or their device.

Storage Duration

User- and event-level data stored by Google, associated with cookies, user IDs (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months.Details are available at the following link: [https://support.google.com/analytics/answer/7667196?hl=en].

Hotjar

This website uses Hotjar, provided by Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: [https://www.hotjar.com]).Hotjar is a tool for analyzing user behavior on this website.It allows us to record mouse and scroll movements, as well as clicks.Hotjar can also track how long the mouse pointer remains in a specific position.Based on this information, Hotjar creates heatmaps that highlight which areas of the website are most frequently viewed by visitors.Additionally, Hotjar can help us understand how long you stay on a page and when you leave it.It can also track at which point you abandon input into a contact form (so-called conversion funnels).Hotjar also enables us to collect direct feedback from website visitors.This feature is used to improve the website operator's offerings.Hotjar employs technologies that enable the recognition of users for behavioral analysis purposes (e.g., cookies or device fingerprinting).The use of this analysis tool is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in analyzing user behavior to optimize both its website and advertising.If consent has been requested (e.g., consent to store cookies), processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.

Deactivating Hotjar

If you wish to deactivate data collection by Hotjar, click the following link and follow the instructions provided: [https://www.hotjar.com/opt-out].Please note that Hotjar must be deactivated separately for each browser or device.For more information about Hotjar and the data it collects, refer to Hotjar's privacy policy at the following link: [https://www.hotjar.com/privacy].

Matomo

This website uses the open-source web analytics service Matomo.Matomo employs technologies that enable cross-page recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).Information collected by Matomo about the use of this website is stored on our server.The IP address is anonymized before storage.Using Matomo, we can collect and analyze data about website visitors' use of our website.This enables us to identify, for example, when specific pages are accessed and from which region.Additionally, we collect various log files (e.g., IP address, referrer, browser, and operating systems) and can measure whether certain actions are performed by visitors (e.g., clicks, purchases, etc.).The use of this analysis tool is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in the anonymized analysis of user behavior to optimize both its web presence and its advertising.If consent has been requested (e.g., for storing cookies), processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.You have the option to prevent your actions on this website from being analyzed and linked.This will protect your privacy but will also prevent the site owner from learning from your actions and improving usability for you and other users.Your visit to this website is currently being tracked by Matomo Web Analytics.Uncheck this box to opt out.

IP Anonymization

For analytics with Matomo, we use IP anonymization. This ensures that your IP address is shortened before processing, making it impossible to directly associate it with you.

Hosting

We host Matomo exclusively on our own servers, ensuring that all analytics data remains with us and is not shared with third parties.

Google Ads

The website operator uses Google Ads, an online advertising program provided by Google Ireland Limited (""Google""), Gordon House, Barrow Street, Dublin 4, Ireland.Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms (keyword targeting).Targeted advertisements can also be displayed based on user data available at Google (e.g., location data and interests) (audience targeting).As the website operator, we can evaluate this data quantitatively, such as analyzing which search terms triggered the display of our ads and how many ads resulted in clicks.The use of Google Ads is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in marketing its products and services as effectively as possible.Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses.Details can be found here:
[https://policies.google.com/privacy/frameworks] and [https://privacy.google.com/businesses/controllerterms/mccs/].

Google Conversion Tracking

This website uses Google Conversion Tracking, provided by Google Ireland Limited (""Google""), Gordon House, Barrow Street, Dublin 4, Ireland.Google Conversion Tracking enables Google and us to determine whether a user has completed specific actions.For example, we can evaluate which buttons on our website were clicked, how often, and which products were frequently viewed or purchased.This information is used to compile conversion statistics.We learn the total number of users who clicked on our ads and what actions they performed.We do not receive any information that allows us to personally identify users.Google uses cookies or similar recognition technologies for this purpose.The use of Google Conversion Tracking is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and advertising.If consent has been requested (e.g., for storing cookies), processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.For more information about Google Conversion Tracking, refer to Google's privacy policy: [https://policies.google.com/privacy?hl=en].

Facebook Pixel

This website uses the visitor action pixel from Facebook for conversion tracking.This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.According to Facebook, the collected data is also transferred to the USA and other third countries.The behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement.This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and helps optimize future advertising measures.The collected data is anonymous for us as the operator of this website, meaning we cannot draw conclusions about the identity of users.However, Facebook stores and processes the data, making it possible to connect the data to the respective user profile, and Facebook may use the data for its own advertising purposes, in accordance with Facebook's Data Usage Policy.This enables Facebook to display advertisements on Facebook pages as well as outside of Facebook.This use of the data cannot be influenced by us as the site operator.The use of Facebook Pixel is based on Article 6(1)(f) of the GDPR.The website operator has a legitimate interest in effective advertising measures, including those offered by social media platforms.If consent has been requested (e.g., consent to store cookies), processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses.Details can be found here: [https://www.facebook.com/legal/EU_data_transfer_addendum] [https://de-de.facebook.com/help/566994660333381]. If personal data is collected on our website using the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR).This joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook.The processing carried out by Facebook after the data has been transmitted is not part of the joint responsibility.The obligations we share have been set out in an agreement on joint processing.The wording of this agreement can be found here: [https://www.facebook.com/legal/controller_addendum].According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for implementing the tool on our website in a privacy-compliant manner.Facebook is responsible for the security of Facebook products.You can assert your data subject rights (e.g., access requests) regarding the data processed by Facebook directly with Facebook.If you assert your data subject rights with us, we are obligated to forward your request to Facebook.For more information about privacy on Facebook, please refer to Facebook's Privacy Policy: [https://de-de.facebook.com/about/privacy/].You can also deactivate the ""Custom Audiences"" remarketing feature in the Ad Settings section at [https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen] (you must be logged into Facebook to do this).If you do not have a Facebook account, you can opt out of user-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: [http://www.youronlinechoices.com/de/praferenzmanagement/].

6.Plugins and Tools

YouTube with Enhanced Privacy Mode

This website integrates videos from YouTube.The operator of the pages is Google Ireland Limited (""Google""), Gordon House, Barrow Street, Dublin 4, Ireland.We use YouTube in enhanced privacy mode.According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch a video.However, the enhanced privacy mode does not necessarily exclude the sharing of data with YouTube partners.For example, regardless of whether you watch a video, YouTube establishes a connection to the Google DoubleClick network.When you start a YouTube video on this website, a connection to YouTube's servers is established.The YouTube server is informed about which of our pages you have visited.If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile.You can prevent this by logging out of your YouTube account.Furthermore, once a YouTube video is started, YouTube may store various cookies on your device or employ similar recognition technologies (e.g., device fingerprinting).This enables YouTube to gather information about visitors to this website.This information is used, among other purposes, to compile video statistics, improve user experience, and prevent fraud.Additional data processing operations may be triggered after you start a YouTube video, over which we have no control.The use of YouTube is in the interest of presenting our online content in an appealing way.This constitutes a legitimate interest under Article 6(1)(f) of the GDPR.If consent has been requested, processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.For more information about privacy at YouTube, please refer to their privacy policy: [https://policies.google.com/privacy?hl=en].

Google Web Fonts (Local Hosting)

For uniform font representation, this page uses web fonts provided by Google.The Google Fonts are installed locally, and no connection to Google's servers is established.For more information about Google Web Fonts, visit [https://developers.google.com/fonts/faq](https://developers.google.com/fonts/faq) and see Google's privacy policy: [https://policies.google.com/privacy?hl=en].

Font Awesome (Local Hosting)

This page uses Font Awesome for uniform font representation.Font Awesome is installed locally, and no connection to servers of Fonticons, Inc.is established.For more information about Font Awesome, refer to their privacy policy: [https://fontawesome.com/privacy].

Google Maps

This site uses the Google Maps mapping service.The provider is Google Ireland Limited (""Google""), Gordon House, Barrow Street, Dublin 4, Ireland.To use the functions of Google Maps, it is necessary to store your IP address.This information is generally transmitted to a Google server in the USA and stored there.The operator of this site has no influence over this data transmission.If Google Maps is enabled, Google may use Google Web Fonts to ensure a uniform font display.When you access Google Maps, your browser loads the required web fonts into its browser cache to correctly display text and fonts.The use of Google Maps is in the interest of providing an appealing presentation of our online content and making the locations indicated on our website easy to find.This constitutes a legitimate interest under Article 6(1)(f) of the GDPR.If consent has been requested, processing is carried out exclusively based on Article 6(1)(a) of the GDPR; consent can be revoked at any time.Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: [https://privacy.google.com/businesses/gdprcontrollerterms/] [https://privacy.google.com/businesses/gdprcontrollerterms/sccs/].For more information on how Google handles user data, refer to Google's Privacy Policy: [https://policies.google.com/privacy?hl=en].

7.eCommerce and Payment Providers

Processing Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for establishing, structuring, or modifying the legal relationship (inventory data).This is done based on Article 6(1)(b) of the GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures.Personal data about the use of this website (usage data) is collected, processed, and used only to the extent necessary to enable the user to access the service or to bill for it.Collected customer data will be deleted upon completion of the order or termination of the business relationship.Statutory retention periods remain unaffected.